Berliner Volksbank

Gibt's auch in echt. ("Also for real.")

Activation Campaign

New customer campaign l AI-generated visuals l Multi-channel l
Brand visibility  l Strong engagement  l Reinforced cooperative values

Context

Berliner Volksbank, with around 225,000 members, is one of Germany’s largest regional cooperative banks. In September 2024, it launched a new checking account model. To promote this offer, the bank needed a striking campaign that highlights both the product and its regional and social commitment to Berlin and Brandenburg.

Solution

The campaign centered on the motto “Gibt’s auch in echt” ("Also for real."). AI-generated visuals created surreal, almost absurd image worlds that captured attention through their bold and unexpected aesthetic. The claim then built the bridge to reality, making clear that the attractive offers and benefits are not just imagined scenarios, but genuinely available at Berliner Volksbank. With a strong digital focus, the campaign was rolled out across online, social media, (D)OOH, audio, and streaming channels, ensuring high visibility in both the cityscape and digital environments.

Impact l Results

The launch campaign captured attention with its unique imagery and clear storytelling. It reinforced the bank’s innovative profile while communicating its cooperative principles and local engagement. With 27,000 new customers won, the launch positioned Berliner Volksbank as modern, approachable, and deeply rooted in the region.

My Role
Art Direction

Storyboards

Graphics

Motion Design