Dolormin
We take every pain seriously.
Purpose Campaign
Brand Purpose l Empathy in Branding l Storytelling l Women’s Health l Empowerment l Diversity & Inclusion
Context
For too long, women’s pain has not been taken seriously, particularly when it comes to menstrual pain. Traditional painkiller advertising often avoids the deeper issue, presenting a polished, commercial look instead of showing authenticity. Dolormin set out to change this narrative and address the silence around women’s pain.
Solution
We created a campaign that breaks the norm of painkiller advertising by focusing on empowerment rather than superficial imagery. With a natural visual approach, including Dolormin’s signature turquoise as a backdrop, and a diverse cast representing all age groups, the campaign talks about more than physical pain. It gives voice to women, challenges stigma, and emphasizes that their pain should never be talked down to.
Impact l Results
The campaign stands as more than advertising: it is a statement. By giving women’s pain a voice, Dolormin positioned itself as a brand that listens, empathizes, and takes every kind of pain seriously. The result was a powerful message that resonated across audiences and helped shift the conversation around menstrual pain.
My Role
Art Direction
Storyboards
Graphics
Motion Design
Footage
Cast
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Case Video l EN
Strategy
Behind-the-Scenes
Execution
Assets
Statics
Meta
Assets
Statics
Banner
