Dickmann's
Nimm's locker, nimm's Dickmann's
Image Video
dynamic scrollytelling website l product launch video l
strengthening brand position and consumer reach
Context
Storck wanted to celebrate the beloved Dickmann’s brand with a vibrant image video that truly captures its essence and playful spirit. The goal was to showcase the joyful lightness and carefree fun of indulging in Mini or Super Dickmann’s, reinforcing its iconic status and emotional relevance among consumers. It was essential to create a piece that radiates positivity and strengthens brand affinity.
Solution
We created a lively video combining cheerful stock footage of people enjoying life’s moments with dynamic 3D renderings of Dickmann’s treats – from cascading chocolate to the satisfying crack of each bite. Animated text elements added pep, fun, and a sense of happiness, bringing the brand’s playful character to life in an engaging and delightful way.
Impact l Results
The video successfully brought Dickmann’s joyful world to life, strengthening emotional brand connection and delighting the client with its quality and creativity. It received enthusiastic feedback, with special praise for the animations, visuals, editing, and text elements. Overall, it enhanced Dickmann’s digital brand presence and provided impactful content for future marketing activities.
My Role
Ideation l Concept
Art Direction
Storyboard
Video Editing l Sound Editing
Footage Research
Motion Design 2D
CI
Elements
Colors
Exploration
Graphic Style
Asset
Image Video l Screenshots
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Asset
Image Video
