Context

Storck expands Knoppers into the competitive Small Bites market with its latest innovation: Knoppers Goodies. While Knoppers is well-known for its classic wafer bar, the brand faced the challenge of entering a fast-growing segment dominated by countless new chocolate bite products and heavy media spendings. Knoppers Goodies combine the beloved ingredients – milk and nougat cream, crunchy hazelnut pieces, and baked wafer coated in milk chocolate – into convenient bite-sized treats. Individually wrapped, they’re perfect for on-the-go snacking or sharing. The goal: to attract new consumers, strengthen Knoppers’ market position, and bring its signature taste into the dynamic Small Bites category.