Solution

Visual elements were central to the project. I freely used existing graphics that reflect the playful, approachable tone of the brand. By pushing proportions to extremes, I introduced an abstract layer that adds tension and sophistication to the visual language, giving the content an edge that speaks to the brand’s unconventional spirit. Each graphic element was carefully selected to reflect the thematic content of the post, and in some cases, enhanced with subtle illustrations to integrate imagery more seamlessly and add surprising nuances. Patterns were also created from existing graphics, which not only add a sense of playfulness but also introduce an additional layer of visual tension. This approach is particularly valuable within the template concept, as the patterns can be quickly reused while still allowing for a wide range of variations that keep the designs versatile and engaging. This design strategy keeps even information-heavy formats visually engaging. The interplay between strong imagery and clear structure creates a sense of openness and rhythm, making content easier to absorb without overwhelming the viewer. Close-up facial expressions were used to convey emotion and relatability, while masked graphic elements added focus and variation. A diverse use of colors and shapes, anchored by consistent typography, results in visuals that feel lively yet cohesive.