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fraenk

the mobile phone provider app

Throwback to the '90s

Target Expansion Campaign
'90s Trend l Increasing Target Group

The campaign draws inspiration from the ’90s through the pixel aesthetics of classic video games.
It’s trending among young people and also resonates with those 40+ through their memories of that era. This way, we were able to reach several target audiences at once.

Exploration l Route 2
Graphic Style
Character

fraenk_ZG_Game_v2 (0-00-07-14).jpg

fraenk_ZG_Character_v1 (0-00-04-11).jpg

fraenk_ZG_Character_v1 (0-00-14-11).jpg

fraenk_ZG_Character_v1 (0-00-15-16).jpg

Exploration l Route 2
Graphic Style
Background l Elements

BG_18_einzelne Objekte (0-00-03-15).jpg

fraenk_ZG_Game_v8 (0-00-06-12).jpg

fraenk_ZG_Game_v9 (0-00-06-21).jpg

fraenk_ZG_Game_v10 (0-00-05-09).jpg

fraenk_ZG_Game_v8 (0-00-05-12).jpg

fraenk_ZG_Game_v11 (0-00-03-15).jpg

Assets
Videos l Screenshots

fraenk_ZG_VID_MASTER_UF_LevelUp_v25 (0-00-01-11).jpg

fraenk_ZG_VID_MASTER_UF_LevelUp_v13 (0-00-01-11).jpg

fraenk_ZG_VID_MASTER_UF_LevelUp_v28 (0-00-19-15).jpg

fraenk_ZG_VID_MASTER_Variante_2_MF_1920x1080_20SEK (0-00-07-12).jpg

fraenk_ZG_VID_MASTER_Variante_1_UF_1920x1080_15SEK (0-00-08-18).jpg

fraenk_ZG_VID_MASTER_Variante_1_MF_1920x1080_30SEK (0-00-02-02).jpg

fraenk_ZG_VID_MASTER_UF_LevelUp_v28 (0-00-24-06).jpg

fraenk_ZG_VID_MASTER_Variante_1_MF_1920x1080_30SEK (0-00-27-05).jpg

Assets
Videos l Master
Mid & Upper Funnel
Meta

Mid Funnel l 6 SEK

Upper Funnel l 15 SEK

Upper Funnel l CTV l 30 SEK

Mid Funnel l 20SEK

Mid Funnel l 30 SEK

Upper Funnel l 15 SEK

Mid Funnel l 20 SEK

Assets
Audio Ad
Upper Funnel
Spotify

fraenk_ZG_AUD_MASTER_UF_1920x1080_18SEK

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Refer-a-friend

Do you want to be my friend?

Customers invite friends, earn rewards, and help boost reach, awareness, and customer growth.

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Feature Launch

Best fraenk Ever

Faster, better, stronger:

fraenk has never been this good before. Now with 5G for everyone.

fraenk_September_MF_VID_1920x1080_mtl kündbar_12Sek_v17 (0-00-05-22).jpg

Product

No More Drama

A humorous way to show how fun fraenk is, simplifying connectivity with informal, clear communication.

AWARD WINNER

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